Surviving A Tight Economy

March 4, 2008 | Filed Under Strategy | No Comments

I started my marketing business during one of the most challenging times possible, shortly after September 11th and during an economic downturn.  My decision to aggressively promote my services while competitors remained silent helped me generate leads, close new business and increase my company’s visibility and awareness in the marketplace.  I shared my marketing tips for Surviving a Tight Economy with clients and prospects in industry publications and 60 Second Marketing Tips, our online enewsletter.  Today, these points still hold true as we face yet another economic downturn and the challenges of maintaining market leadership and competitive positioning.

Recently, Harvard Business School published 8 factors for business leaders to keep in mind when developing a strategy for marketing through a recession.  The key, says Professor John Quelch, is to understand how the needs of customers and partners change, and adapt your strategies to the new reality. (learn more).