Why Tweet?

April 22, 2009 | Filed Under Marketing Materials | No Comments

Using Twitter can help you create a following. Why create a following? Because followers are self selected individuals who are interested in what you have to say. Create a following by linking your comments on Twitter to your website and/or blog to: 1) put more eye balls on your site, 2) promote an idea, speaking engagement or event, 3) establish yourself as a thought leader, and ideally, 4) generate qualified leads, referrals and other client opportunities. Doing this without appearing too salesy and self serving is the trick “people don’t like to be sold.” What do you think?

How To Manage Your Professional Brand Online

April 16, 2009 | Filed Under Branding, Communications, Public Relations, Social Networking and Media | 1 Comment

As we move more and more towards social media and social networking, companies - as well as individuals - need to manage their online brand.  If you don’t, Google, ZoomInfo and other public networking domains will manage it for you.  Check out your professional brand (aka profile) online periodically (ex. Google yourself, visit ZoomInfo, etc.).  If it is not impressive or accurate, or does not reflect positively on you - change it.