How do you grow your business in an economy that is not growing?

It is no longer business as usual - and what might have made your business successful in the past, is not going to get you where you want to go in the New Economy. The New Economy Sales & Marketing Boot Camp gives you actionable advice you can implement immediately to grow your business. Each boot camp features new speakers, proven strategies, networking opportunities and a continental breakfast. View program descriptions at www.neweconomybootcamp.com.

• Generate Leads & Win Business Before Year-End
• Overcome Objections to Buy
• Develop a Mix of Traditional & New Media Marketing Techniques
• Optimize Productivity and Goal Attainment
• Learn Guerrilla Lead Generation
• Regroup, Recharge, Reposition Your Business for 2010

“It’s not just about stretching your marketing dollars - it is about marketing smarter.”

- Lisa A. Maini, myMarketingManager

Edwards, Angell, Palmer and Dodge
111 Huntington Avenue
Boston, MA 02199-4420

$69 ($10 discount ends November 27, 2009)
$79 after November 27, 2009

Space is limited but demand is high - advance registration is required for building security.

Strategies for a Successful Career in the New Economy

Tune in to Boston Neighborhood Network TV www.bnntv.or on June 3rd at 2pm, June 5th at 9:30 am, and June 8th at 8:30 pm.  I will be sharing new economy strategies and tactics for your career success.

Twitter Marketing Tip

Use Twitterfeed to tie your blog to Twitter.  Saves time and helps drive traffic to your website.

Why Tweet?

Using Twitter can help you create a following. Why create a following? Because followers are self selected individuals who are interested in what you have to say. Create a following by linking your comments on Twitter to your website and/or blog to: 1) put more eye balls on your site, 2) promote an idea, speaking engagement or event, 3) establish yourself as a thought leader, and ideally, 4) generate qualified leads, referrals and other client opportunities. Doing this without appearing too salesy and self serving is the trick “people don’t like to be sold.” What do you think?

Branding: More Important Than Ever

The December 2008 cover story of Mergers and Acquisitions focuses on the need for companies to define a niche in order to succeed in today’s marketplace.  Defining a niche is essential for developing a strong brand identity, and is a key pillar for business success.  This is particularly true in a crowded marketplace where multiple small to mid sized companies are sometimes seen as providing commodity services.  In the middle market space for example, there are a lot of very smart accountants, lawyers, investment bankers, private investors and other business advisors that can finance a deal or execute a transaction, perhaps some better than others.  But the point is, how can one firm differentiate itself from another so when the right deal comes along, they will be invited to the dance?

People like to put people in pockets, so putting a stake in the ground to claim your space is essential for positioning your company’s expertise in a crowded market.  Identifying your particular focus, area of expertise, value add or proprietary process is only part of the equation.  Communicating your niche (or in a broader sense your brand identity) to the marketplace in a clear, concise way is equally as important.  This is most effectively done through multi-level marketing campaigns in which multiple programs work together to deliver compelling content and consistent messages to key audiences simultaneously.  A traditional multi-level marketing campaign might include: public or investor relations, speaking engagements, email campaigns, trade shows, sponsorships, etc.  Other more unique multi-level programs can be developed based upon your specific niche.  In today’s challenging business environment, standing out from the crowd and claiming your space is more essential than ever.  Companies that define their niche and broadcast it to the marketplace are more likely to improve their sales process by increasing their visibility and awareness in their marketplace and generating qualified leads.