We’ve entered the second half of the year and summer has officially arrived.  Don’t be fooled into thinking that everyone is going to be taking time off.  Smart marketers will be using the next 2 months to ramp up their marketing campaigns so they can: 1) gain an edge over competitors who are less visible, and 2) hit the ground running with a finely tuned business development strategy in September.  Take advantage of this quiet time to: increase your company’s visibility and awareness in the market place, build customer loyalty for the future and renegotiate with media companies who still have to hit target.

Tune in to Boston Neighborhood Network TV www.bnntv.or on June 3rd at 2pm, June 5th at 9:30 am, and June 8th at 8:30 pm.  I will be sharing new economy strategies and tactics for your career success.

Use Twitterfeed to tie your blog to Twitter.  Saves time and helps drive traffic to your website.

I started two new groups on LinkedIn (Social Networking Etiquette) and FaceBook (Etiquette 2.0) because socnet can be confusing and at times awkward.  (ex. What do you do when you get a LinkedIn request from a competitor?  What if a client wants to join your FaceBook page?)  Please feel free to check them out and join in with comments, questions and advice.

Using Twitter can help you create a following. Why create a following? Because followers are self selected individuals who are interested in what you have to say. Create a following by linking your comments on Twitter to your website and/or blog to: 1) put more eye balls on your site, 2) promote an idea, speaking engagement or event, 3) establish yourself as a thought leader, and ideally, 4) generate qualified leads, referrals and other client opportunities. Doing this without appearing too salesy and self serving is the trick “people don’t like to be sold.” What do you think?