We’ve entered the second half of the year and summer has officially arrived.  Don’t be fooled into thinking that everyone is going to be taking time off.  Smart marketers will be using the next 2 months to ramp up their marketing campaigns so they can: 1) gain an edge over competitors who are less visible, and 2) hit the ground running with a finely tuned business development strategy in September.  Take advantage of this quiet time to: increase your company’s visibility and awareness in the market place, build customer loyalty for the future and renegotiate with media companies who still have to hit target.