Using Twitter can help you create a following. Why create a following? Because followers are self selected individuals who are interested in what you have to say. Create a following by linking your comments on Twitter to your website and/or blog to: 1) put more eye balls on your site, 2) promote an idea, speaking engagement or event, 3) establish yourself as a thought leader, and ideally, 4) generate qualified leads, referrals and other client opportunities. Doing this without appearing too salesy and self serving is the trick “people don’t like to be sold.” What do you think?