• Bad reviews are awkward – especially if they are undeserved. 

    Bad reviews are awkward – especially if they are undeserved. 

    Responding to negative & positive reviews demonstrates customer loyalty and in the case of National Parks, might attract new customers!

  • “You want me to do what?” 7 Steps to Write an Effective Call to Action

    Once you get visitors to come to your site, what do you need to do to get them to pick up the phone, sign-up for your eNewsletter, send you an email or click on a coupon, etc.?  Here are 7 steps you can take to convert visitors into leads for your business.

  • How To Ask For a Recommendation – And What To Do If They Say No?

    “It’s an equal failing to trust everybody and to trust no body.” Thomas Fuller People do business with people they know and trust.  Trust not only builds relationships,  it drives transactions.  According to McKinsey, over 66% of the economy is influenced by recommendations.  People even trust recommendations from people they do not know!  How many times for…